About D2C Champion

Our Mission

To give every D2C brand access to the kind of strategic growth analysis that previously required expensive consultants or large in-house teams — starting with just a URL.

What D2C Champion Does

Enter your store URL. D2C Champion scrapes your site, analyzes your products, offer, trust signals, buyer persona, and conversion setup, then generates 16 section-specific growth playbooks plus a prioritized 30-60-90 day action plan.

16 D2C Growth Sections

• Brand Growth Snapshot — complete D2C brand overview and top growth opportunities
• Ecommerce Scorecard — scored analysis across 8 critical D2C growth areas
• CRO Audit — conversion rate optimization, checkout friction, trust signals, A/B ideas
• Paid Media Strategy — Google Shopping, Performance Max, Meta Ads, TikTok, Pinterest, YouTube
• Multi-Platform Retargeting — full retargeting sequences across Meta, Google, TikTok, Pinterest, email/SMS
• Email & SMS Revenue System — welcome, cart abandonment, browse abandonment, post-purchase, winback flows
• Affiliate & Partner Growth — network selection, commission structure, partner types, recruiting angles
• Influencer & UGC Engine — creator tiers, product seeding, Spark Ads, whitelisting, UGC briefs
• SEO, Content & AI Visibility — product page SEO, blog strategy, comparison content, LLM/AEO optimization
• Product Feed & Shopping Optimization — Google Merchant Center, feed audits, Shopping campaign structure
• Retention, Loyalty & LTV — loyalty programs, referral, subscriptions, bundles, VIP tiers, winback
• Analytics & Tracking — GA4, Meta Pixel, Conversion API, TikTok Pixel, UTMs, attribution tools
• Seasonal & Q4 Planning — BFCM, holiday, Prime Day, Valentine's, Mother's Day campaign calendars
• Marketplace & Social Commerce — Amazon, TikTok Shop, Meta Shops strategy
• First-Party Data & Quizzes — product quizzes, zero-party data, segmentation
• 30-60-90 Day Action Plan — prioritized roadmap with specific tasks, KPIs, and tool recommendations

Who It Is For

D2C Champion is built for direct-to-consumer brand founders, in-house marketers, and growth operators who want a complete, actionable diagnosis of their store and a clear plan to grow revenue across all major D2C channels. It works for Shopify, WooCommerce, BigCommerce, and any ecommerce platform with a public URL.

Developed by Evan Weber

D2C Champion was developed by Evan Weber, founder of Experience Advertising and a direct-to-consumer ecommerce marketing veteran with more than 20 years of hands-on experience managing growth campaigns across Google Ads, Meta, TikTok, affiliate marketing, SEO, email, SMS, retargeting, CRO, influencer marketing, and other core ecommerce channels.

After working with hundreds of ecommerce brands, one thing became obvious: most D2C companies do not need more random marketing ideas. They need a clear, prioritized growth plan that shows what is working, what is missing, what is wasting money, and what should be fixed first. That is why D2C Champion was created.

The recommendations inside D2C Champion are based on Evan's own ecommerce marketing strategies, refined through decades of real campaign management, combined with proven best practices from major advertising platforms, ecommerce research firms, marketing automation platforms, and industry authorities. The goal is to give D2C brands the type of practical, top-to-bottom marketing audit that an experienced ecommerce growth consultant would provide, but instantly and at scale.

The full growth system, not one channel

D2C Champion is built around a simple belief: traffic is only valuable when the store converts, the tracking is accurate, the follow-up is strong, and every channel is working together. The platform evaluates the full ecommerce growth system:

• Are the product pages built to convert?
• Are Google Ads and Shopping campaigns structured properly?
• Is Meta creative being tested aggressively enough?
• Is TikTok being used for creator-led demand generation?
• Are abandoned cart, browse, welcome, post-purchase, and winback flows set up?
• Is the brand recruiting affiliates and influencers consistently?
• Is the site optimized for SEO and AI-driven discovery?
• Are retargeting campaigns running across multiple platforms?
• Is the brand tracking CAC, ROAS, MER, AOV, LTV, and repeat purchase rate correctly?
• Is there a clear 30, 60, and 90-day roadmap?

This is not generic AI marketing advice. It is a direct-to-consumer growth strategy engine built from real ecommerce experience, real channel knowledge, and proven best practices across the full digital marketing ecosystem.